MeasureUp Ideal Value Set – July 2025 Edition 

We’re excited to share that the MeasureUp Ideal Value Set has officially been published. 

The Ideal Value Set can be viewed as a PDF below:

This marks a significant milestone in our journey toward building a transparent, credible, and stakeholder-focused valuation framework for measuring, valuing, and reporting on our social value.  

The Ideal Value Set is a structured list of activities and outcomes – aligned with the UK’s wellbeing dimensions as defined by the ONS – that we are actively researching, developing, and integrating into the MeasureUp framework. It includes all values currently published, as well as those in our development pipeline. 

Our goal is to expand both the breadth (number of outcomes valued) and depth (accuracy and nuance of value estimation) of social value reporting. This means capturing a wider range of what really matters to people, across wellbeing, environment, education, community, work, and more. 

The July 2025 edition includes published values across wellbeing categories such as: 

• Education and Skills: Adult learning, apprenticeships, and youth-focused programmes. 
• Environment: From GHG emissions and waste diversion to commuting and material use. 
• Health: Values for improved physical activity and mental health service provision. 
• Personal Wellbeing: Life satisfaction and other core wellbeing indicators. 
• Relationships: Values focused on reducing loneliness and improving social connection. 
• What We Do: Employment, workplace quality, volunteering, cultural and youth engagement. 
• Where We Live: Crime reduction, digital skills, green space access, and community integration. 

It also outlines the next wave of values under development—from biodiversity to digital access, income inequality to workplace mental health—highlighting where the field is growing and where we invite further collaboration. 

This work is the result of collaboration with: 

• VCSE organisations 

• Local authorities through our Working Group 

• Impact Reporting clients across public, private, and third sectors 

• Our founding partners: State of Life, PRD, and Impact Reporting 

• Our expert Advisory Group

We’re grateful to the many partners and contributors who are helping shape this framework, and we’re always open to more. If there’s a value that matters to your work but isn’t yet included, or if you want to get involved in shaping the next development cycle, we want to hear from you. Email us at hello@measure-up.org. 

This is just the beginning. We will continue to expand, refine, and co-create this value set in the coming months and years (read our full two-year plan here). Our strategy is to make high-quality valuation accessible, practical, and evidence-based, so that everyone delivering social good has the tools they need to prove their impact, and then continue to improve it!